Sales Funnel Design & Consulting

Your website’s greatest enemy is choice.

Let’s face itsales is hard. The internet was supposed to make selling your stuff easier: just build a website and people will buy your stuff. It didn’t turn out that way. Every year, millions upon millions of new websites are going online. Things are very crowded and it’s going to continue to get even more crowded.
Your customers have a near-infinite number of options when it comes to satisfying their wants and needs.

Your website will survive only if it provides more than one path to complete the purchase.

Successful companies have learned to build systems that offer their customers multiple opportunities to buy something.

This is the same system Starbucks and McDonald’s have used to lock in their respective industries.  This is the same system Amazon uses to dominate the ecommerce space.  It’s the same system every company with a household name has implemented to move from obscurity to success.

Sales Funnel Architecture

Successful sales funnels take into account the lifetime value of the customer.

The System

This system works for mom-and-pop businesses and Fortune 500 corporations.  It works regardless of what you sell: antique books, enterprise software or Tweety bird piñatas (if you’ve ever spent any time in Tijuana, you’ll know what we’re talking about).

This system works because it harnesses  every law of business growth:

There are only three ways to grow a business,

  • Increase the number of customers
  • Increase the number of transactions per customer
  • Increase the transaction value per customer

You need to think of your customers as an ongoing revenue stream, way beyond the initial purchase*.

We call this  Customer Value Optimization (CVO)*.

How We Can Help

If you feel your website or sales process has the potential to be much more, we’re here to provide you with the road map:

    1. Analysis and Recommendation of Market Fit
    2. Recommend Appropriate Traffic Sources
    3. Design and Implementation of important parts of the funnel optimization, such as
      “lead magnets”, “tripwires”, “return paths”, and more.
    4. Recommend Appropriate Tools to Measure and Improve Your New Funnel

 

Chat with us about your sales funnel goals.