Conversion Rate Optimization

Why do you need to be concerned about conversions on your website?

When we talk about conversions, we’re talking about the desired behavior you want your website visitor to take, so that your website is successful.

That desired behavior could take the shape of a purchase, creating an account, signing up for your newsletter, “Liking”/sharing your websiteor anything else under the sun.

Whatever your desired visitor action, you want to make sure it gets measured, tested and optimized.

Now that we have that settled, Conversion Rate Optimization (CRO) is the graceful mixture of analytics, behavioral science and industry best practices in order to progressively improve the desired behavior of your visitors. In other words: conversion rate optimization is studying why your visitors aren’t doing what you want and fixing it.

What Conversion Rate Optimization Is:

  • A methodical approach to increasing the desired actions of your visitors
  • Measured and tested by analytics and user behavior
  • Modeled around your unique goals and key performance indicators (KPIs)
  • Making the most of the traffic you’re already getting (assuming you’re getting minimum traffic amounts for a valid test)

What Conversion Rate Optimization Is Not:

  • Hunches, gut feelings, crystal balls or whatever your competition is doing
  • Steered by the opinion of the strongest person in the room
  • Getting as much traffic as possible. You’re doing more harm than good by driving 1,000,000 visitors to your websiteonly to have 4 people buy from you.

How We Can Help

Testing ROI Assessment

For you if: You are considering to test some portion of your website.
Just because you can do something, doesn’t necessarily mean you should do it. We will audit your website to determine if it’s getting adequate amounts of traffic to support a testing program. We will also learn from you what your goals are from the test. Our audit will be straight up with you and let you know if we have enough material to work with for accurate testing results. If not, this usually due to insufficient traffic to provide statistical significance for the test. You’d be better off focusing on traffic and growth and then come back for testing.

Campaign Design and Implementation

For you if: You are starting from scratch and need help drawing the road map.
Not knowing what you don’t know can always be an intimidating situation to be in. Don’t worry, we’ll guide you through the fundamentals of creating and managing a great test, including:

  • Defining overall strategy and goals
  • Analysis of user and product flows (is your sales funnel as good as it can be?)
  • Implementation of analytics and testing platform
  • Continuous tracking and variation improvement
  • Campaign reporting and recommendations

Testing Review and Consultation

For you if: You’re currently running some sort of conversion test, but feel that maybe all the cylinders aren’t firing.
Conversion testing can be challenging, even for established campaigns. Some of the ways we can help:

  • Review testing methodology and KPIs
  • Review past results vs current results for discrepancies
  • Review future test plans and offer variations recommendations


Chat with us about your conversion optimization goals.