Search Engine Optimization

When it comes down to it, it’s about traffic.

You probably have realized by now that simply building a website won’t be enough to make it successful. Your website needs to receive not just visitors, but qualified visitors.

Unless you get the right mix of traffic to your website, your website will just be a way station of irrelevant visitors coming and going.

Our search engine optimization services can help your website become the destination of the visitors you’re looking for.

While we’re at it, it’s also about the visitor’s journey.

Your visitors are not all the same. They each arrive at your website with different motivations, interests and expectations. Some may have even reached your website by accident.

In a nutshell, there are 4 sequential steps that a visitor takes, as they move through the internet:

  1. Research
  2. Consideration
  3. Purchase
  4. Loyalty

Each step uses a different search technique by your visitor. The number and order of keywords, as well as their meaning, help us determine how close to a purchase the visitor is.

Research keywords tend to have 1-2 words (think “shoes”)
Consideration keywords tend to have 2-3 words (think “golf shoes”)
Purchase keywords tend to have 3+ words (also known as long tail keywords) (think “mens golf shoes“)
Loyalty keywords are brand-based. These tend to be short and direct (“nike” or “zappos”)

How We Can Help

1. The Long Tail is the Sweet Spot

From the vast pool of keyword candidates, we compile and analyze the keywords that have the highest probability of purchase or conversion.

2. Build the Keyword Value Pyramid

We strategically implement your high-conversion keywords throughout the content and architecture of your website. This process creates relevancy in the eyes of the search engines, which in turn helps to bring visitors. We also build a network of optimized internal links that further builds search engine relevancy.

3. Time to Bring in Outside Help

Once we have built a solid SEO foundation, we then move on to direct high-quality, authoritative, external backlinks to your site. These types of links provide a website’s indication of popularity, trustworthiness and relevancy. In addition, we employ “social signals” from social media properties to accelerate the process.

The Work

  • Backlink Analysis
  • Keyword Research & Refinement
  • Keyword Relevant Content Development
  • Infographic Creation & Distribution
  • Blog Writing
  • Press Release Writing & Distribution
  • Local Citation Building
  • Google My Business / Bing Local Listing Center Optimization
  • 3rd-party Directory Audit and Data Correction
  • Review Submissions
  • Coupon Distribution
  • Retargeting
  • Premium Authoritative Directory Submissions
  • Website Social Sharing
  • Continuous Reporting
Chat with us about your website traffic goals.